paper napkin stage

Every business typically starts on a paper napkin.
The point is, that there’s a magical moment in time
when the light bulb goes off for the first time in an entrepreneur’s mind
and they reach for pen and paper to jot it down.

 they first conjured up their company on a piece of paper!

the paper napkin stage is where you end up making mission critical decisions like “who, what, when, how and why”.